Resources
The GEO toolkit.
The tools we use and recommend for AI search visibility — grouped by what they do.
AI citation monitoring
Otterly.AI
Tracks brand mentions and citations across AI engines. Budget-friendly entry point.
SE Ranking
Affordable AI visibility and rank tracking with citation features.
Semrush Enterprise AIO
Enterprise-grade AI visibility tracking for larger programs.
SEO foundation
Ahrefs / Semrush
Keyword research, backlinks, and site audits — the base GEO builds on.
Google Search Console
Organic performance baseline, free and essential.
Screaming Frog
Technical crawl audits to ensure AI crawlers can read your pages.
Schema & content
Schema.org generators
Build structured data that helps AI understand your pages.
Google Rich Results Test
Validate your schema markup before publishing.
Reporting
Google Looker Studio
Build client-facing AI visibility dashboards.
Google Analytics 4
Track AI-referred traffic and conversions.